Emotion By Design

Creative Leadership Lessons from a Life at Nike

 
 

Find your Brand Voice

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.

 

In

Emotion By Design,

Nike’s former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers.

 
 
 
 
 
 

Praise ForEmotion By Design

 
Featured

“The branding lessons in Greg Hoffman’s EMOTION BY DESIGN are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.”

— Daymond John

New York Times bestselling author and co-star of “Shark Tank”

“A brand isn’t a logo, it’s a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better.”

— Seth Godin

Author of THE PRACTICE

“Filled with remarkable stories from Greg Hoffman’s time at Nike, EMOTION BY DESIGN offers a distinctive framework that will help marketers and creatives connect with their audiences like never before. Highly recommended.”

— JONAH BERGER

Author of CONTAGIOUS

Praise

“The branding lessons in Greg Hoffman’s EMOTION BY DESIGN are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.”

— Daymond John

New York Times bestselling author and co-star of “Shark Tank”

“A brand isn’t a logo, it’s a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better.”

— Seth Godin

Author of THE PRACTICE

“Filled with remarkable stories from Greg Hoffman’s time at Nike, EMOTION BY DESIGN offers a distinctive framework that will help marketers and creatives connect with their audiences like never before. Highly recommended.”

— JONAH BERGER

Author of CONTAGIOUS

“Over his long career at Nike, Greg has implemented the art of design, simplicity, and creative collaboration, to connect to Nike’s millions of loyal consumers … This inspirational approach, brought to life in the book, has been Greg’s legacy, and it’s given Nike a tremendous edge over its global competition.”

— Bob Greenberg

Founder and Executive Chairman of R/GA

“EMOTION BY DESIGN is Greg Hoffman’s transformative and intensely personal journey building one of the world’s most important, groundbreaking brands. It’s a must-read if you work with creatives, and if you want to unlock their unique genius to build” authentic brands and waves of support across your entire company.”

— Laszlo Bock

Author of WORK RULES!

Greg Hoffman - Author

Greg Hoffman

Greg Hoffman is a global brand leader, advisor, speaker, former Nike Chief Marketing Officer and the founder and principal of the brand advisory group, Modern Arena. Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences around the world. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.

For press or inquiries, email:
info@emotionbydesign.co